We have previously discussed both the Metaverse and Web3. Enterprises are reimagining the internet, and we as individuals should prepare for the future that is quickly coming to us all.
Over almost 20 years, companies have developed a wide range of digital capabilities. However, all these solutions were designed for the internet we have at present, generally called Web 2.0, or a digital landscape where the drivers of value are separate entities. The result is more activity offline than online.
The next internet generation will not be restricted by offline thinking or limitations but focus upon connection. Web 3.0 and the metaverse are changing the foundation of our virtual world.
Rather than seeing the internet as a collection of separate websites and applications, only connected by a browser on a desktop or laptop computer, tablet, or phone, the new metaverse is a persistent 3D environment for work and home.
Building the Future’s Metaverse
The future’s internet, or metaverse, will only be created through hard work. This involves building new platforms, creating novel products and services, developing strong partnerships, and actioning the required technology.
The identification of these new business models and use cases is going to require intense effort and much risk-taking. However, there are tremendous opportunities. Many of risk takers who led the shift from Web 1.0 to 2.0 are trying to lead the way to Web 3.0.
The tech titans had narrow business lines. Amazon only sold books, Netflix mailed out DVDs, and Google felt like just a browser. They evolved. What’s more, the metaverse is open to disruption from all entrants, new or old.
The metaverse will likely be a combination of an immersive digital-only world and augmented reality. Internet “browsing” in this context would blend the digital with the physical.
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